A new study by Nielson indicates that people are spending an increasing amount of their online time using social media and games, with social media overtaking email via a 43% rise in time spent compared to a year ago. These dramatic changes mean the ways that we communicate are evolving rapidly, and that decision-making processes and public participation campaigns have to stay on top of communication trends.
PlaceMatters has been helping the City of Albany to use Facebook and Twitter for their Albany 2030 Comprehensive Plan process. Albany 2030 has 133 Twitter followers and the Facebook site has 382 members. We anticipate these methods of communication, information gathering, and discussion being an increasing part of a multi-media strategy for public engagement processes.